“From our part we offer the technology platform, moderation, service-side, a entire couple of things. The entire infrastructure,” he stated. “From their side they supply advertising. They market [to] users, they bring the users. They are accountable for the users, we are in charge of maintaining users regarding the platform, monetising users in the platform, making the users delighted.”
One issue with partnering with other dating apps is Badoo often eventually ends up competing with itself. A user might wish to join an app that is different of Badoo, reducing Badoo’s share of this income. But Andreev is not focused on cannibalisation. “It’s like planning to restaurants,” he stated. “If a fresh one opens round the part, it does not imply that you will stop visiting the one you’ve got constantly liked.”