OkCupid was taking their brand name to your level that is next enlisting some standout WNW Members to exhibit why it really is distinctive from other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the application with a complete brand new identification, which included a well balanced of whimsical icons. Now, with their very very first marketing campaign, the in-house team that is creative alongside Wieden+Kennedy together with duo behind toilet tissue Magazine. The outcomes certainly are a campaign that is striking repurposes the acronym DTF, stripping it of their hook-up meaning. Continue reading “OkCupid’s Very Very Very First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups”