Grindr claims to become largest all-male cellular social media on the planet, with almost 10 million people in 192 nations. Those customers become defined in Grindr’s pitch document to marketers (which you are able to discover entirely below) as “affluent, tech savvy people,” who typically obtain across the average earnings, spend more on products or services than directly men and women as they are likely to have future trips tactics: a great target base for advertisers.
However, it’s also a probably risky place for brand names to market: it really is mostly always manage no-strings sex, which could be associated with unpleasant language (although Grindr has a group of peoples moderators to try and stamp this out). In August a security glitch left users’ areas vulnerable to are uncovered by businesses. The business have since impaired distance display, which showed exactly how near a potential match was to a person’s present venue.
People additionally use the app to set up drug pick-ups (a variety of applications are used for this also, more infamously Instagram). Continue reading “How Gay Hook-Up Software Grindr Was Attempting To Sell It Self To Significant Brand Marketers”