This new Ashley Madison branding is a lot more subtle than before
How will you save a brand like Ashley Madison after it becomes synonymous with cheating, poor protection, a fateful hack, a massive breach of confidentiality as well as least two suicides? That was the task tossed for the lap of the businessa€™s new Chief Executive Officer and chairman.
The newest authority teama€™s answer is a total upgrade with the brand and exactly what it represents a€” but could it be adequate?
For a President, Ashley Madisona€™s situation could be the items nightmares are made from, but wea€™re acquiring ahead of ourselves. If you hadna€™t heard of Ashley Madison earlier, you might performed when hackers been able to take their particular entire customer databases, then leaked it on line, delivering its President run for the slopes. Continue reading “Ashley Madison slips into some thing much more comfortable to move its poor associate”