Authored by Eric Johansson on wednesday, 10 Oct 2016. Uploaded in Scaling upward, Interviews
Once Robyn Exton established an online dating software for homosexual females, she couldn’t predict the actual way it could adjust everyday lives everywhere
Robyn Exton would be on a quest. Outfitted with red neon pantyhose, a white vest and a holster around her hips with a bottle of alcohol dangling from each stylish, she dashed between sets of ladies in cabaret. Causing them to be low fat inside notice the woman during the roar of songs, Exton claimed: “We have a fresh app named Dattch if in case an individual registration now you’ll collect a free of cost picture of tequila.”
An abbreviation of “date catch”, Dattch was actually the pre-cursor to Her, the matchmaking application for queer, bisexual and homosexual females that is currently matching consumers around the world. The majority of that successes could be associated with Exton’s daily escapades in 2013, swapping pictures for signups. “We have the primary 1,000 folks that way,” she states.
Creating secured funding and technical knowhow, Exton was lead aided by the problem of selling the software, which is certainly exactly how she realized by herself frequenting Manchester clubs slinging shots of tequila in return for signups. But this wasn’t truly the only cheat she experienced upwards their case. “We regularly use satisfaction fests wherein they choose those gross porta-potties that always use up all your wc paper,” describes Exton. Not one to overlook the opportunity whenever it presents itself, she merely stapled flyers on toilet paper goes and handed these people outside in the queues. “Really glamorous goods,” she laughs. Continue reading “Queer as folk: how matchmaking app Her was making a worldwide area”